Naked Lab was founded in 2018 after founder Joyce became a first-time mum with the birth of her baby daughter, Pia. Her journey began as she explored organic bedding options for Pia who was two months old at the time and battling a serious case of eczema. Joyce recognised that the quality of infant bedding can have a significant effect on sleep quality and skin health as it is in close contact with our bodies for long hours.
Thus, NakedLab was born as a way to provide wholly natural and organic products, with the quality one would want for their own family and loved ones. The debut of NakedLab’s BambooSilk sheets were an immediate success and ever since, Joyce has worked tirelessly to grow the NakedLab range to offer thoughtful products that provide sustainable luxury and are effortlessly eco-friendly.
Today the brand is working on launching its signature bamboo towel and apparel products and the NakedLab team is more excited than ever to share these new collections with its enthusiastic fans.