Looking back on eight years of NakedLab

Today marks eight years of NakedLab... Wow. Eight years.

I still find that hard to believe sometimes, that I left my career as an architect to run a bedding brand.

When I was an architect, I spent my days thinking about how people move through spaces, how light enters a room and how thoughtful design can shape the way we feel. In many ways, I realise now that NakedLab was never that different.

I was still thinking about home.

Just in a much more intimate way.

There has been so much that has happened over these eight years, but what I remember most from the early days was the closeness.

Packing orders myself. Reading every message. Replying to questions about sensitive skin, children’s bedding, humid weather and whether bamboo really felt that different.

Those conversations mattered to me because they were real. They reminded me that what we were creating was going into people’s homes, onto their beds, beside their children, into the most personal part of their everyday lives.

That is not a small thing.

Over the years, NakedLab grew. We entered new markets, reached more homes and became bigger than I ever imagined. I am genuinely proud of that. But growth has a way of changing what you pay attention to.

Without even realising it, you begin thinking more about what is next. What else you could create. Where else you could go. How much further you could take things.

All natural thoughts, of course. But very different from the place NakedLab started.

Recently, while reflecting on what eight years of NakedLab really means, I found myself doing exactly that.

Thinking about more.
More products. More categories. More ways to expand what NakedLab could become.

And then, strangely, the more I thought about “more”, the more I felt pulled back to less. Back to the basics.

To the very first product.
To the first customer messages.
To the first time someone told me they finally slept better.
To the reason NakedLab existed in the first place.

Before the campaigns, before the plans and before all the things that naturally come with building a business, there was simply a product I loved, a problem I wanted to solve for my daughter and a hope that more families could experience better, softer and more restful sleep.

That was the beginning.

And eight years later, it is still the heart of NakedLab.

Perhaps that is what these eight years have taught me most. Home is not built by adding more and more things. It is created through care, through intention and through the small rituals we return to every day.

That has always been the philosophy behind NakedLab.

Over the years, NakedLab has quietly become part of thousands of homes and daily routines. Perhaps our bedding is the thing you reach for at the end of a long day. Perhaps it has become the bedding your family keeps choosing again and again.

However NakedLab has lived in your home, quietly or regularly, I want you to know that it means more to me than you realise.

You are part of the reason we are still here eight years later.

As we celebrate this anniversary, it felt important to pause and look back, not simply at how much NakedLab has grown, but at what should never change.

Because eight years later, I think I understand NakedLab more clearly than ever.

The heart of NakedLab was never about how much we could add.

It was about how deeply we could care for the one thing that brought us together in the first place: helping people create a home that feels softer, calmer and more restorative every single day.

To celebrate this milestone, we are also launching our 2026 Anniversary Sale. Not simply as a promotion, but as a thank you. A celebration of the people who have supported NakedLab over the years and helped shape what it has become.

Eight years on, I am more grateful than ever that you are part of the story.